Career Advice for Women entrepreneurs from Female Founders
By KILEY PETERS
Let's be honest, we're all looking for new perspectives, golden knowledge nuggets and short cuts for not repeating other people's mistakes. So we decided to reach out to some of our female entrepreneur comrades and ask them to share their career advice for women in an effort to support the mentality that sharing is caring. We are so excited and proud to present all the golden nuggets of advice for women entrepreneurs you could ask for.
Brace for rejection. You will hear no hundreds of times, and each time your skin will grow thicker. Reframe the rejection "no" as a "maybe" with an action plan to persistently forge ahead. Build solid rapport with advisors to help tap into their networks. Don't forget to follow up and most importantly, follow through.
Stay curious. Often times you'll be wearing so many different hats and it's always good to stay curious about learning each specific part of your business like bookkeeping, legal, marketing, etc. You don't have to be an expert in all of them if it's not your main service/product/business offering, but it's always good to know not just the basic but to know the latest update for different parts of your business.
Invest in your network and get involved in your community. Sometimes being an entrepreneur or a business owner in digital or tech industry can be a lonely journey, but it doesn't have to be. There are multiple network and communities out there where you can meet other like-minded women craving and looking for the same goal, a connection to build their community. Do your research for specific women in tech group in your area either from Google, Meetup, or Eventbrite, pick a few and if you find the ones that fit you, invest your time and cultivate relationships with them. It goes a long way.
Time is the most valuable asset you don’t own. Use it wisely.
Build a team that creates and maintains great energy. Try to avoid connecting and hiring people who don't share the same excitement about your industry and company's vision. The success of early mornings and late night work adventures in the world of TV/film productions depends on the team you have working on the project.
The greatest risk is the one you never took. Don't be afraid to take the leap into the unknown. I find myself saying this often, "I jumped off the bridge and landed safely and I've been running ever since my feet hit the ground."
Find great mentors and believe in yourself. There are no shortage of challenges when building a business but one of the greatest opportunities business leaders have is to find great mentors and believe in your capabilities!
Surround yourself with people who are invested in your personal and professional success. You need to weed out frivolous individuals who suck out either your energy or financial resources (or both)! Be selfish, in a good way, as that will allow you to push your success forward and eventually share it with others.
Know that you’re not alone. Too many women wade into the entrepreneurial world thinking they are the only ones with worries, crazy ideas, insecurities, and more but everyone around you is in the same boat. That’s why it’s so important to reach out. Ask people for help. Tell them what’s going on. Nine times out of ten, you will find it.
Brainchild Studio - OWNER & CEO
Kiley Peters is the Owner and CEO of Brainchild Studios, a boutique digital content marketing and website creation agency primarily serving brands targeting millennial moms. She is also the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. She is the President of 414digital, Milwaukee’s dedicated digital marketing organization and a member of TEMPO’s Emerging Women Leaders program.
Kiley is a three-time entrepreneur, with over a decade of industry experience. She has worked on digital marketing strategies for over 75 B2B and B2C brands ranging from small local businesses to global companies. She has an extensive background in digital marketing and consumer behavior analysis, customer research, social media, branding, SEO, website and content creation, and content marketing strategy.
She has spoken about women in entrepreneurship and digital content strategy at Women’s Entrepreneurship Week, The Second City, Women Investing in Women at the FUND Conference (Chicago) and Milwaukee Startup Week. Her upcoming speaking engagements include Women Who Lead (Milwaukee) and Craft Marketing (Madison).